Increase Traffic to Your Blog With Backlinks

Have you been trying to enhance your blog in Google?! Have you thought about giving your blog a huge kick by backlinking with other websites? Backlinking isn’t anything new but many people don’t do it or they just don’t know how to do it. Whatever the reason is, it’s an important way to increase traffic to your website or blog. I’d like to offer you some important tips, along with some useful ideas to give your blog that boost it needs!

Here are 3 tips on how to increase backlinks to your blog:

1. How to increase backlinks with Niche-Specific Forums

Developing your blog around a niche will increase your chances of ranking higher in the major search engines, which will help to increase the odds that anyone who is looking for your specific content will be able to find you. However, there is a baffling assortment of websites out there that offer similar content. One of the most effective and proven ways to help your blog become more noticeable and appealing to the niche-specific forums is to link up with them by using backlinks.

To build backlinks for your blog you should find a good backlink tool or service. You can cut down the workload of finding backlinks by using one of the many tools available.

2. How to increase backlinks with Directories

A link directory provides a vehicle for community members to parade their websites to their peers. Backlinking your blog to a directory is a sweet idea and can help you get really specific about where you want to build your blog backlinks. Check out directories like DMOZ for examples of a really deep category and subcategory system.

3. How to increase backlinks with Relevant & Related Websites

Now, for your blog backlinks, here are two very important items for you to consider. I call them the two R’s, Relevant & Related. To gain a strong reputation on the web it is very important that you only link to relevant or related websites. If your blog is about quilting and you’re backlinking with websites that talk about basketball then there isn’t a relevant or related association. You will turn away potential customers because they won’t find any relationship between your blog and the website they just came from.

Backlinks are the lifeblood of promoting your blog and you are that much closer to driving Internet traffic to your blog. Building backlinks can be so easy, and very beneficial! Heck, it can also be fun!

I’ve learned how to increase the traffic to my blog sites by using backlinks and now I’m sharing that every one else.

To build backlinks for your blog you should find a good backlink tool or service. You can cut down the workload of finding backlinks by using one of the many tools available. BackLink Agent is one of those tools. It is super easy to use, you just enter your keywords and select the type of links you want to find and BackLink Agent will do all the finding for you.

How to Search For Backlinks

I’d like to answer the age old question “how to search for backlinks”. If you’re an affiliate marketer, a blogger, or just a website owner – building backlinks is essential to the survival and profitability of your website.

Searching for backlinks actually isn’t that difficult. You see, it’s all about keywords. What words are your customers using when they search in Google or other search engines? The first part when you search for backlinks, is identifying the specific keywords, for example ‘how to search for backlinks’ – and then you can start uncovering websites that are related and relevant to your keywords. I recommend you get specific with your keywords. Searching for ‘backlinks’ is really broad, but searching ‘clay pottery backlinks’ is getting more specific!

1. Use Free Backlink Tools

There’s tons of free backlink tools. One thing I recommend you stay away from is tools that offer to build backlinks for you. Building quality backlinks needs to be done ‘by hand’ in my opinion. Would you use a program to write an article for you, based on a few keywords you gave it? You want to spend some time when you search for backlinks – to find relevant websites, with a specific connection to your keywords.

If you want to search for backlinks, here’s a few free tools BackLink Agent is a tool that will show you how to search for backlinks. It has a great interface and give you lots of choices for the types of websites you can build backlinks to.

2. Find Relevant & Related Websites

As I mentioned, when you search for backlinks, you want to keep you eyes peeled for relevant and related websites. I call this the ‘Two Rs’.

Relevant websites are specifically targeted to your keyword. So if you’re promoting a ‘healthy dog’ product, start looking for websites related to ‘healthy dog’ content. There’s tons of blogs, YouTube videos, and other Social Networking websites that have relevant content that will fit with your product. Learning how to search for backlinks isn’t just about building ‘any’ backlink. If you build a backlink with a website that isn’t related to your product, you’re not going to get a very interested visitor – so be relevant, be specific!

Related websites are similar to your website. If you have a blog about ‘healthy dog’ information, and you find someone with a ‘dog’ related website, ask them to exchange links. Some websites even have a form where you can simply add your link to their website. Linking with related websites is great for finding qualified customers. The people who browse these related websites will find your backlinks interesting and click through to your website. You don’t want to just build backlinks with any website. Being linked with reputable, related websites will help your website’s popularity with Google.

3. Find Relevant Discussion Forums

This is how to search for backlinks – I always start in discussion forums. Forums are a perfect hunting ground for backlink building and for finding potential customers. I recommend using common sense when posting backlink in forums. Keep it to your signature line, never self-promote in your posts, and make sure you add valuable content in your posts (so the admins don’t see it as just filler).

If you want to search for backlinks, I recommend you check you the tools I’ve mentioned and scour the discussion forums that related to your product or website. There are thousands of backlink possibilities, and I’ve seen some backlinks send more traffic than a good Google ranked page. Remember the key when you search for backlinks is to link with relevant and related websites – you don’t want just any traffic, you want ‘qualified’ traffic. You want a backlink that sends you a customer!

Why You Need Backlinks

When we think of Internet marketing, the word “backlink” doesn’t automatically come to mind. In fact, most people who aren’t involved with a website would not even know what a backlink means. To put it simply, a backlink is any URL link from another website that will take web surfers directly to your website.

So, a backlink is like a business card (in the form of an Internet address) that you gave to someone who then refers other people back to you. Using this metaphor, one can see that the more backlinks you get the more business you get too. However, that’s not the sole reason why backlinks are important in Internet marketing.

While a backlink is a type of referral, it also can be a measure of your website’s reputation. This is why major search engines use backlinks in their search algorithms. They catalogue the number of backlinks and the strength of the people who are backlinking to your site and use this in their algorithm to determine how well you rank amongst other sites that deal with your website niche.

Using backlinks you can raise the visibility of your site by getting your site highly ranked in the search engine. This, in turn, will lead to more people visiting your site and thus more business.

As if that weren’t enough, the backlinks are also used to determine the worth of the website should you decide to sell the domain later. So, backlinks can turn into dollar signs, even if your site happens to be a blog, instead of a full website. That’s how powerful backlinks are!

NOT ALL BACKLINKS ARE THE SAME

Being the Internet, of course, nothing is as straightforward as it seems. It’s simplistic to suggest that anything that is a backlink will enhance your site’s value or search engine ranking. Tech wizards invented the Internet, and many of those geek geniuses ended up in search engine companies.

So, even though a standard HTML URL is easy enough to understand (once you get the hang of it), search engine optimization is quite intricate and often a very secretive business. After all, if we knew exactly the algorithms that major companies use to rank the sites in their listings, than anyone could fool a search engine and the entire industry would collapse overnight.

So, while you can learn as much as you want about how to code a backlink, you probably won’t get the finer points of which backlinks are worth more than others to your website, unless you read this eBook.

You will find out what specific aspects of a backlink are important in Chapter 2 of “Backlinks: Marketing Gold”. There I discuss the importance of the anchor text that is linking back to your site and the types of sites that link to you. This is just one of the elements that can affect your search ranking, but it appears to be a strong criterion in how you rank, at least in the Google search engine.

In “Backlinks: Marketing Gold” you can also learn how the context and positioning of a backlink has a great effect on how useful it is to improve your page rank in search engines. Of course, you will want to get backlinks from sites with good page rank, as they will be weighted more or considered more relevant by the search engines.

The higher up you are in the page listing (home page not necessarily being the best page), the more the backlink is weighted. You will learn why link referral pages are no longer as good a strategy as getting your link on relevant pages with few other backlinks. Also, it may surprise you to learn that where the link appears on the page (top, middle, and bottom) can also influence how strong a backlink it is perceived to be by the search engine-ranking algorithm.

There is of course more to why you need back links. Specifically “One Way” back links, but from this article, hopefully you have learned that you do need to use them. How to get back links and how to use them most effectively you can find in the eCourse, “Backlinks: Marketing Gold” you’ll find linked at the top of this page.

Backlinks: Marketing Gold [http://www.productforever.com/backlinksmarketinggold/] includes everything you need to know to immediately see a jump in profits by immediately increasing the number and quality of backlinks to your website.

The Importance of Getting Backlinks for Your Website

Getting backlinks to a website is one of the major thing that has a direct influence the long term success of a website. Backlinks are the external links that points to your website. Most of the website lack enough number of backlinks and as a result produces an unimpressive performance in the search engine results. Most of the webmasters give little importance in link building as they are not aware how these back links would influence the performance of the website in major search engines, especially Google.

Getting backlinks is not a cake walk and at times it becomes too difficult to get quality backlinks. It is actually not about the number of backlinks that you get, but about the number of quality and relevant backlinks. Getting backlinks from relevant sites increases the authority of your website and gets special consideration from the major search engines. That is why majority of webmasters hire dedicated link building specialist to get good backlinks to your website and they are also ready to spend any amount for getting backlinks.

Back links are some what like the basic pillars of a building and if the basic pillars are not present or are not strong enough then your building may collapse at any time. Similarly, if your website does not have enough or strong backlinks to support, then your website may fell apart in search engine rankings. So the importance of getting quality backlinks to your website cannot be ignored at any cost.

Getting quality backlinks also helps to improve your overall search engine rankings and this has been proved a lot of times. If your site is not having any strong competition, then we can expect it to do well even without backlinks. But if your site has stiff competition on the way, then it is mandatory to get quality and relevant backlinks.

Backlinks from popular webs sites can also help you to get a decent number of referral traffic. Getting traffic to your website from popular website would also get you some quality visitors which may turn into potential revenue generators. Unlike other SEO techniques, quality backlinks cannot be acquired overnight. It will take some time before you get a bunch of good quality and relevant backlinks and you need to have the patience for that.

There are various methods to get backlinks which I have posted and would be posting more in this blog. There are various things to take care while getting backlinks for your website and you just need to decide which link building tactics works the best for you. A proper planning and dedicated work is required to get quality backlinks to your site.

Backlinks in Search Engine Optimisation – Value and Limitations: The Nofollow Attribute

Search engine optimisation (SEO) is the application of verifiable techniques that improve positioning of web pages for targeted keywords on search engine results pages to drive more visitors to a website. A backlink is a link placed on another website back to the writer’s website.

The Google co-founders, Larry Page and Sergei Brin, observed that the best websites attract links from other websites and they set about incorporating link related data into their search results positioning algorithm. Google has become the most popular search engine accounting for 90% of searches in the UK for example.

A study of the opinions of 72 leading SEO experts commissioned by SEOMoz. and presented on their website from August 2009, found that four of the top five factors in the Google algorithm relate to links.

A link from one website to another is a vote or commendation conferring authority. The total authority value of the incoming links to a web page is indicated by its PageRank. A new web page has a PageRank of 0 whereas the web pages with the most incoming link value, such as Google.com, have the maximum PageRank of 10. The PageRank scale is logarithmic. For every web page with PageRank 10 there are 10,000,000,000 web pages with PageRank 0. The value of each link is calculated as the PageRank of the linking page divided by the number of outgoing links on that page and it can be measured in Link Authority Units.

The top factor in the Google Algorithm that determines positioning on their results pages is the PageRank of the home page of the website. Home pages that are themselves competing for a keyword receive a boost in their effective PageRank – the second factor in the Google algorithm.

There have been numerous articles promoting the concept that backlinks provide enormous benefit in terms of enhancing authority by increasing PageRank. We must, however, look at the evidence to see whether such backlinks are truly effective from an SEO point of view.

There is clearly a world of difference between the significance of a link placed spontaneously by a webmaster to another website and a backlink placed by a webmaster on another website back to his own.

Every search engines has a commercial interest to provide the best possible results for a search. Google has an income of billions of dollars from the advertising option it provides – Google Adwords. It would seem unlikely, that the facility to place limitless backlinks all over the internet would be considered by search engines as fair and acceptable means to overcome their quest to provide ordered natural search results based on merit alone.

Nofollow attribute:

In 2005, Matt Cutts, Google’s lead for spam detection, and Blogger’s Jason Shellen designed the “nofollow” HTML attribute. This addressed the problem presented to them by growing scam backlink activity. Google announced that hyperlinks with rel=”nofollow” would not influence the link target’s PageRank. A link with a nofollow attribute can be easily identified by looking at ‘View’ and then ‘Source’ on your web browser. The “nofollow” attribute has no effect on the traffic that follows the link.

Backlinks and off-page optimisation:

For webmasters, a backlink presents two potential opportunities; it brings visitors and it has the theoretical advantage to enhance authority and thereby increase PageRank. Attracting links is crucial in search engine optimisation and it can be no surprise that an industry has developed focusing on backlink placement for off-page search engine optimisation. Backlinks can be placed on website directories, article directories, social network and social media websites.

There are boundless, unscrupulous offers on the internet to purchase vast numbers of backlinks. The search engines, however, are fully aware of them and have counter-measures in place to prevent gross abuse of the system. Otherwise, the benefit to the search engines of using appropriate links in their algorithms, that are specifically designed to give the best web pages top positioning, would be destroyed. It is all too simple for the search engines to recognise irregular backlinking activity as surges that are blatantly unnatural. These links will be automatically excluded from contributing to authority and PageRank.

Blogs, Social Networks Including Facebook and YouTube:

The most popular place to put backlinks are social network and social media websites and blogs. The most popular social network website currently is Facebook with 24 billion visits each year. YouTube, with 9 billion visitors annually, focuses on uploads of videos from the public and allows comments to be made.

The “nofollow” attribute was originally designed to reduce spam on blogs. Spam affects the blog community and spam on blogs could potentially weaken or destroy the benefits of blogging.

YouTube was bought by Google In November 2006, for $1.65 billion, and it now operates as a subsidiary of Google. The author regularly uploads videos to YouTube and is permitted to include a backlink. The backlink may attract viewers to his websites but the links have the nofollow attribute and therefore do not add authority or increase PageRank.

Backlinks on Facebook and many other social network websites similarly have the nofollow attribute automatically applied.

Website Directories:

The application of the nofollow attribute has moved beyond just blog comments. Directory listings that are either unpaid or are not reciprocally linked often use the nofollow attribute. The no follow attribute prevents outbound links leaking away precious ranking link juice that could otherwise be retained within the directory or allocated to preferred websites.

Article Directories:

It is in the interests of article directories to provide incentive for authors to place articles of quality with them. The best article directories are peer reviewed before articles are accepted for publication. These websites offer authors a resource box which acts as a brief curriculum vitae and one or two links to the authors website(s).

In 2009, I submitted an article to EzineArticles. The web page featuring the article currently has acquired a PageRank of 2. The nofollow attribute has not been applied to my links. There are 60 links on the page and the value of the links to my two designated websites is 2/60 – 0.0333 l.a.u. I would emphasise that the PageRank of 2 for my article results from the spontaneous links generated to it. Only articles worthy of spontaneous links will develop PageRank.

Two types of programs are being promoted to increase the benefits of internet article submission – automatic article submitters and article spinners. The automatic article submitters can send an article to the hundreds of article directories. Article spinners permit the author to create hundreds of variations of an article with different synonyms so that the search engines will not spot the duplication and discount all but one of the submissions. However, even with spun articles, I have little doubt that the surge of articles on the same topic and with the same backlinks will be recognised by the search engines and discounted.

Implications of Backlinking:

What are the implications of the search engine counter-measures against backlinking for off-page search engine optimisation?

Backlinks remain a valid highway from another website to your own but their value in terms of acquiring link juice and thereby increasing PageRank is limited.

It only requires a few hundred links to achieve PageRank 3 status and a few thousand to acquire PageRank 4. Only backlinks on web pages with PageRank and without the nofollow attribute can contribute to a website’s authority and PageRank. Backlinking campaigns must be carefully orchestrated with slow, steady and stealthy acquisition of backlinks in order to stay under the Google radar and have a chance of being worthwhile.

Successful top positioning on search engine results pages for high difficulty keywords is the objective of search engine optimisers. Analyses have shown that only websites with home page PageRank of 5 or more have any realistic chance. PageRank 5 requires tens of thousands of backlinks and it is the author’s opinion that this can only be achieved by the quality of the content of the website encouraging natural links and not by intensive backlinking campaigns.

Edu Backlink Building

Edu backlinks are links from educational websites, that direct readers back to your own web page. You should learn everything possible on how to obtain edu backlinks, because these powerful tools can improve your site’s ranking on search engines, such as Google, astronomically. The reason you want edu backlinks is to ensure promotion of your website and product on highly ranked educational pages. Edu backlinks are the most valuable tools available on the internet; therefore it is a great idea to take your time and inform yourself on how to get and make them work for you.

People who blog on a regular basis, know exactly how valuable edu backlinks are. Edu backlinks that are hosted by reputable educational institutions also allow website owners to get more people visiting their page, and to increase awareness of their site. Edu web sites, where you can post comments, also offer you the opportunity to get good edu backlinks. Such educational web pages are favored by search engines and will therefore increase the visibility of your website, too. It is important that you know exactly what goals you want to achieve and what to look for when learning about edu backlinks and creating them. Your most essential tool to get this done is the Google search engine, which aids you in finding great edu sites. Educational pages enjoy a high prestige on the internet and your website will be recommended to visitors after you have built some valuable backlinks.

Until you are informed about backlinks, it is a good idea to look for those that are relevant to the keywords of your site. Make sure that your blog entries on forums are of significance, so that they will not be removed by the administration. You have to understand the topic before you go ahead and make a comment. Worthwhile posts will ultimately bring you some great backlinks, which are your target. It is not enough that you know how to grab some of those backlinks; it is more important that you are willing to invest the required time to get them.

Creating backlinks is the most efficient internet marketing tactic. In only a couple of months, your persistence will harbor the desired results. Begin with searching for blogs that are related to your page. Creating backlinks is not as hard as many people believe it to be. If you post valuable comments, then edu backlinks will come your way soon. Search engines favor sites that host educational links. Do not let doubt keep you from learning more about how to get backlinks. Encountering blogs that have related subject matters is an essential first move toward creating powerful backlinks. One mistake many web users make is to post entries that are way off the main topic. When trying to make the internet work for in your favor, you are entering a competition, and to be a winner you must know exactly how to deal with the situation and where to get those popular backlinks from. Start the procedure of creating backlinks by utilizing one of the top ranked search engines.

Why Is the Backlink Audit Critical for SEO Success?

So, you own a website. It’s well-optimised. The content is relevant. You’ve used website audit tools to deck it up. You are ready for a thorough Google indexing. You have nothing to fear. Right?

Not so soon!

Have you ever used backlinks? Ever used a third party SEO service? Did you entirely avoid looking at your backlink portfolio?

If you just nodded yes to any of the above mentioned three questions, snap to attention! Your website can be penalized anytime now. You need a backlink audit.

Wait! Backlinks and Penalty? How Does That Work?

A link to your website on any web page is a backlink. And it’s significant for SEO.

Some time ago, Google was focussed on the number of backlinks- the higher, the better. Cheap SEO service providers began creating a fake blog/page to link to all their clients. The resultant Private Blog Network increased backlink number for websites and Google, in its sheer innocence, believed said sites to be reliable sources of info.

Because if so many sites are linking back to your website regarding ‘Food for diabetes,’ you must be a diabetes diet expert, right?

Well, the quantity-only approach began producing spammy search results. So Google decided to refine its filters.

Now, If a genuine, reputed website links to you, your authenticity improves. If many powerful, relevant web posts link back to you, your Search Engine Results Pages rank (SERP) takes a hike.

Do you see what I’m working towards? Excellent quality and quantity of backlinks- better SERP- improved reputation- Google considers you credible.

Poor backlinking- your website sinks like the Titanic and Google slaps a fine on you.

Okay! What Happens If Google Fines/Blocks/De-Ranks You?

The backlink popularity of your website makes up for about 22% of your Google Rank.

It means any shady, irrelevant, pointless websites that link back to you will be considered by Google. And that’ll affect your index rank.

If Google finds you guilty and puts a Manual Action Penalty on you, it can demote your website, remove a few pages, or the entire site temporarily. You may suffer organic traffic, sales, leads, and conversion losses.

If, however, you get hit by the algorithmic penalty, there’ll be no warning. Your traffic will deteriorate over time without any seeming explanation. You’ll need special tools to uncover the reason. By the time you know what hit you, you’d have lost too many leads and traffic.

So Think Hard- Have You Ever Practised Spammy Backlinking?

Have you ever rigged blogs’ and websites’ comment sections with your website’s URL wrapped within a crappy, almost aimless message to build backlinks?

Is it possible that the cheap SEO company you hired duped you and built a shady backlink portfolio using bad SEO techniques?

You need to analyze your backlink portfolio. Look closer. If you ever used guest blogging, news articles, genuine comments, profile shares, press releases, or social media for backlinking, you’ll probably recognize the sources.

Point out the ones you don’t. Do some research, confirm the domain metrics of suspicious entities, and separate the credible backlinks from the spammy ones. Or, just use a free backlink audit tool and get your ducks in a row.

What Are Backlinks and Why Are They Vital to My Internet Success?

What are Backlinks?

These links are one of the few pieces of the SEO puzzle needed for any good website to get high rankings in the search engines. The more backlinks you have, the more important Google thinks your site is. Therefore increasing your chances of a good ranking

Backlinks happen to be the #1 element search engines employ to decide where they will place your website in the search engine results and happen to be quite crucial when building the blogs importance.

It is without a doubt worthwhile to note, not any backlink is going to do! Be sure it is a high-quality back-link, giving valuable material relevant to your site and audience.

According to Wikipedia, backlinks, also known as incoming links, inbound links, inlinks and inward links, are incoming links to a website or web page.

Basically, a backlink is a link that appears on website A and hyperlinks to website B when clicked on. If you have been in internet marketing for any period of time you’ve probably heard it stated quality backlinks are essential for you to get your web sites to rank within the search engine listings.

This can be key and necessary element of your Search engine optimization strategy.

You’ll find three basic kinds of backlinks: Internal, External and Reciprocal.

What are Internal Backlinks?

The reason for the internal links is to make it easier to find their way around the site. Internal backlinks are links on a website that navigate to info on the same site. A link could link to content that offers more info on the subject.

For example, if you were producing a piece of content on the subject of backlinks, it might be of great help for your reader if you provided a link to an article dealing with other content marketing strategies

A few popular internal backlinks are Contact Us, FAQ, and the Homepage on a website. It is necessary to not go too far here. Do not link more than one or two internal links per 500 words of content

For the reason that, you want to keep your viewers involved in your content with their focus on taking actions that will lead them to buy something, join an upcoming webinar or subscribe to your newsletter. Offering a lot of hyperlinks and you may divert them from these worthwhile actions.

One more great advantage, internal links also help make it easy for Google bots to get around and index your site. So always make sure they are working correctly.

What are External Backlinks?

A number of top SEO’s think having external links is the single most important goal for getting higher rankings. The reason being, it is the most difficult measurement to influence. The logic behind this is that no one would link to your website unless it contained good and valuable information.

Deemed a vote for the good quality of your blog, external backlinks are those links which link to your site or any of its pages/content.

There are several types of backlinks which range between PR 1-10. PR 10 backlinks are the most effective and would come from sources like EDU and GOV sites. It is far better to get vouched for by sites with a Page rank equal or better than your site.

Getting backlinks to your site from sites with minimal PR or no established reputation will not help in generating the much needed “link juice” and rewards you are looking for. The more high authority backlinks your website has, the higher your site may rank on the internet resulting in an increase in your traffic and sales.

External backlinks take a visitor to your site away from a site to another. When setting these up, please make sure you choose the “open in new window” box. By setting it up like this, you ensure that your website will stay open letting your site visitor to easily return.

Remember, you would like your guests to remain and browse as long as possible not jet off to another site.

There are a few ways of creating backlinks that won’t get you penalized by the search engines. I’ve mentioned a few quality ones below.

blog commenting
forum posting
article submissions
directory submissions
social bookmarking
guest author

Keep away from bad or unethical way of creating backlinks to your site. It is just not worthwhile to be penalized by the search engines

Just what are Reciprocal Links

Reciprocal links are when two site link to one another. These kinds of links have less worth than one way links simply because look to Google as though the owners “made a deal” for getting back links and search engine rankings. This is considered unethical and in violation of Google’s guidelines.

Backlinks from reputable, well-known sites provides the most benefit for your blog.

Backlinks Lead Pages to Rank

You’ll read an awful lot of differing ideas regarding backlinks. One thing we all agree on is the huge affect it can have on your Pagerank. Essentially, it is Google’s “link currency” they give to sites used to determine their popularity and rankings.

Building backlinks does not happen overnight and will take time. If trying to establish a brand new blog, this particular task should be done daily until your websites are established.

Eventually, you will not have to build as many because they will take place naturally as your website grows in popularity. Guests will automatically connect to your website because it is an amazing site filled with interesting material that serves their demands.

So, What are Backlinks?

Backlinks are the lifeblood of your internet business if you intend to rely on organic search results to generate the majority of visitors to your site.

Get started and make the magic happen. You’ll be pleasantly surprised!

Are you a savvy business owner who recognizes the importance of internet marketing? Would you like to connect with a company that knows how to utilize it effectively? LadyJ Marketing will use the internet to build your brand, connect and engage with your customers while bringing qualified prospects to you.

Why You Need Backlinks

When we think of Internet marketing, the word “backlink” doesn’t automatically come to mind. In fact, most people who aren’t involved with a website would not even know what a backlink means. To put it simply, a backlink is any URL link from another website that will take web surfers directly to your website.

So, a backlink is like a business card (in the form of an Internet address) that you gave to someone who then refers other people back to you. Using this metaphor, one can see that the more backlinks you get the more business you get too. However, that’s not the sole reason why backlinks are important in Internet marketing.

While a backlink is a type of referral, it also can be a measure of your website’s reputation. This is why major search engines use backlinks in their search algorithms. They catalogue the number of backlinks and the strength of the people who are backlinking to your site and use this in their algorithm to determine how well you rank amongst other sites that deal with your website niche.

Using backlinks you can raise the visibility of your site by getting your site highly ranked in the search engine. This, in turn, will lead to more people visiting your site and thus more business.

As if that weren’t enough, the backlinks are also used to determine the worth of the website should you decide to sell the domain later. So, backlinks can turn into dollar signs, even if your site happens to be a blog, instead of a full website. That’s how powerful backlinks are!

NOT ALL BACKLINKS ARE THE SAME

Being the Internet, of course, nothing is as straightforward as it seems. It’s simplistic to suggest that anything that is a backlink will enhance your site’s value or search engine ranking. Tech wizards invented the Internet, and many of those geek geniuses ended up in search engine companies.

So, even though a standard HTML URL is easy enough to understand (once you get the hang of it), search engine optimization is quite intricate and often a very secretive business. After all, if we knew exactly the algorithms that major companies use to rank the sites in their listings, than anyone could fool a search engine and the entire industry would collapse overnight.

So, while you can learn as much as you want about how to code a backlink, you probably won’t get the finer points of which backlinks are worth more than others to your website, unless you read this eBook.

You will find out what specific aspects of a backlink are important in Chapter 2 of “Backlinks: Marketing Gold”. There I discuss the importance of the anchor text that is linking back to your site and the types of sites that link to you. This is just one of the elements that can affect your search ranking, but it appears to be a strong criterion in how you rank, at least in the Google search engine.

In “Backlinks: Marketing Gold” you can also learn how the context and positioning of a backlink has a great effect on how useful it is to improve your page rank in search engines. Of course, you will want to get backlinks from sites with good page rank, as they will be weighted more or considered more relevant by the search engines.

The higher up you are in the page listing (home page not necessarily being the best page), the more the backlink is weighted. You will learn why link referral pages are no longer as good a strategy as getting your link on relevant pages with few other backlinks. Also, it may surprise you to learn that where the link appears on the page (top, middle, and bottom) can also influence how strong a backlink it is perceived to be by the search engine-ranking algorithm.

There is of course more to why you need back links. Specifically “One Way” back links, but from this article, hopefully you have learned that you do need to use them. How to get back links and how to use them most effectively you can find in the eCourse, “Backlinks: Marketing Gold” you’ll find linked at the top of this page.

The Importance of Backlinks

An effective optimization plan must include three main components: onsite SEO, social media and backlinks. This article will focus on the subject of backlinks and how they can be used to propel your website up the search engine rankings and widen your exposure.

What is a backlink?
A backlink is a hyperlink from an external source which points directly to your website or webpage. To help me explain this further I could add a link to Wikipedia from this article. If you were to click this link you would be directed to Wikipedia and away from my website. In doing this I have provided Wikipedia with a backlink. Similarly, if Wikipedia was to add a link to my website on one of their webpages they would be providing me with a backlink. Backlinks can come from a variety of sources and we will explore some of the most commonly used techniques later in this article.

Why are backlinks important?
Backlinks provide two main benefits for your website: firstly they help to improve your search engine rankings, and secondly they provide additional exposure and access to your website from external sources. Let’s look at each of these benefits in more detail.

Backlinks act like votes in that they indicate to the search engines that the link provided must lead to something of value and interest. A backlink is basically a way for other people to say they like what you have to offer. If you wrote an article that I felt would benefit my website readers I may decide to link to your website. If other webmasters read your article and also link to it you will soon have multiple websites all linking to the same page on your website. If this happened over and over again from many different websites it would indicate to the search engines that the linked to page on your website must contain something that many other websites consider to be of value.

The more votes (backlinks) you have the popular your website will appear to be in the eyes of the search engines. However, it is not just the quantity of backlinks that is important it is also the quality of the source it is coming from. Just as they would be in other voting situations, the most authoritative, powerful, influential and credible the voter is the more beneficial the vote will be to the recipient. One backlink from a well respected source can often be more valuable than many from poorly respected sources.

Backlinks are always considered in terms of search engine optimization however they also have another important benefit which is often overlooked and the relevance of which can be typically underestimated. If you can create various backlinks from various external sources which are all pointing directly to your website you have much more chance of being found.

If I were to browse Facebook I may come across a page I like and in turn I may check out their website. I could be discussing something on a forum and read an interesting comment from someone who has a link to their website within the text. As their comment seems interesting I may check out their website. Therefore, backlinks not only improve your search engine rankings by also allow you to promote and emphasize the importance and quality of your website to a much wider and far reaching audience.

What factors influence the quality of a backlink?
As previously stated the quality of the backlinks you aim to achieve should be a top consideration when implementing your backlink strategy. In the good old days of poorly functioning search engines, that were far too easy to bamboozle, the more backlinks you had the higher you ranked. It was pretty much as simple as that. However, with the search engines’ ever evolving in their ability to sniff out this sort of behavior there are now a few factors to consider when adding a new backlink to your website. Ultimately all the backlinks you add should be from high quality websites and be varied in their source and link location. It is also important that your backlinks look natural in their source, anchor text, link location and frequency they are added.

Authority
Ultimately you should be aiming for backlinks from authority websites. These are unfortunately much harder to come across especially if you have a brand new site (which is why they hold more value). After all, why would a popular and powerful website link to your tiny little blog? But as long as the website you are linking back from is more authoritative than yours you will benefit from their superior power. The authority of a website can be crudely measured by assessing its Page Rank (PR) and domain age. Any website with a higher PR and domain age than you will be a suitable candidate for a backlink. However, if your website has a PR of 1 and you get a backlink from a website with a PR of 3 you will benefit but over time your PR will hopefully increased rendering backlinks from these sites less effective. Therefore, the higher the PR, the older domain age and the more authoritative the website is the better.

Theme
The theme of the website is also an important factor to consider. If you have blog about gardening and many other gardening websites link to your blog it will indicate to the search engines that your blog is popular within this theme or niche. This will enhance your rankings as your website will appear highly relevant when keywords associated with this theme are searched for. Having links to your gardening blog from many other websites within this niche will also provide people with an interest in your niche direct access to your blog.

You may also want to consider related niches as these will also be of benefit. For a gardening blog you may want to target backlinks from websites that focus on home improvements, bird watching, sheds, ponds or any other possibly related topics. These will provide a varied backlink pattern that will appear natural without losing the focus of your theme.

Anchor text
The text that you use for you link is known as the anchor text and it is used to add links within a webpage without breaking the flow of the content. When a search engine comes across a link it reads the anchor text and if you use related keywords within your anchor text it will inform the search engines of the subject the link is related to. You should use keyword rich anchor text that is relevant to the destination of the link or the keyword you are hoping to improve your rankings for. If I was creating a backlink for this article my anchor text may be ‘backlink strategies’ or ‘why backlinks are important’ as these terms are relevant to the content of this webpage.

When links first started to appear within written web content terms were used such as ‘click here’ or a naked web address displaying a raw URL. These were used as a ‘call to action’ to make it clear to readers that a link was embedded within the words. But as people have become more familiar with links in text this call to action is not really required. Most people recognize a link when they see one and there is no longer a need to use ‘click here’ as your anchor text. The only time this would be relevant is if you are directing someone to a webpage about the term ‘click here’. Otherwise you should almost always use keyword rich anchor text as this is more relevant to the search engines and also allows your content to flow more freely.

Bad example: To find out more about backlink strategies [click here].

Good example: Find out more about [backlink strategies].

Final thoughts on backlinks…
Backlinks are links from external sources which are directed to your website. They are important for search engine rankings as they act as a vote and indicate value. In addition, backlinks will broaden your reach and accessibility, exposing your website to a much wider audience. You should aim to add backlinks from a range of high authority websites within your theme or niche and ensure that you use keyword rich anchor text where ever possible.

You now know what backlinks are and why they are important and the next lesson will focus on backlink strategies. We will look at a range of difference sources for obtaining backlinks along with pros and cons of each. Following this we will consider how to implement an effect and natural looking backlink strategy that will provide positive benefits over the long term.